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Corporate Video Rates

Podcasts, vodcast, webcasts. From one-stop-shops to silver, gold and platinum packages, there are an overwhelming number of production companies out there bombarding you with information. It’s like a Quality Street conundrum on Christmas day. Will you go for the traditional toffee, or the lucky dip? Are you a sucker for a good looking website or do you pick the first production company that comes up in Google search?

Making a corporate video can been a daunting process; handing over your carefully thought out budget and trusting the creative judgment of another to do your service or product justice. Consumers are exposed to so many new innovations and their expectations are rising higher by the minute. What with iPad’s, 3D TV’s and HD iPhone’s, production companies are having to work harder than ever to keep up.

When a low budget commercial made by Sussex Road Safety scooped Gold World Medal at the New York Festival International Advertising Awards last month, agencies and production companies were given a real shake up.

This modest commercial was made for 47K – considered an extremely low budget for the type of campaign. I say modest – it was 47K. But this is low for television and is in ‘stark contrast to this year’s £1.3 million Department for Transport seatbelt campaign which features a graphic CSI style sequence showing the effects on internal organs of a fatal accident when the victim fails to ‘clunk click.’ says The Telegraph

‘Embrace Life’ is a great example of creating maximum effect with a modest budget, proving size really doesn’t matter. With digital platforms forever expanding and a hotbed of creativity out there, you will be suprised what is achievable with a low budget.

Ivan Skoric of Brand Republic says, ‘In truth, agencies are overwhelmed with digital opportunity. So much more reach and range are at the fingertips of the creative and concept teams to bring a brand to life, but at the production end, the skills and expertise to do justice to this new breed of creative are hard to come by. And what’s even harder is delivering digital production profitably.’

So how much should you be paying for corporate videos? Unfortunately the answer is ambiguous. But if the ‘Embrace Life’ campaign is anything to go by, you should expect a lot more for your money.

The price will always vary; if you are not prepared to part with a reasonable revenue, don’t expect a well thought out campaign. I say well thought out because although every stage of the process is just as valuable, without a sturdy foundation (Creative Brief), time and money will be wasted. You really don’t need to spend the earth to make a top-notch video. By constantly researching new cost effective ways to produce interesting video, we can offer more for less.

Extortionate amounts of money are being ploughed into unimaginative campaigns left right and centre. It’s painful to witness money being flushed down the drain with weak concepts and ineffective use the plethora of digital platforms on offer. With clear deliverables outlined from the offset, a good copywriter can successfully create a compelling script with your production budget in mind. So to begin with, what do you want? When you are writing your brief be as straightforward, open and honest a possible. As long as there is clarity from the start, we can work your budget to its full potential.

For us, the message is clear; if production companies don’t embrace the ever changing world of digital then they might as well retire to the back room for tea and cucumber sandwiches.