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    • portable digital sound recorders….from Tascam to Zoom
    • Laser Damage warning for the Canon 5d mkII
    • Guide On How To Make a Corporate Video
    • How much does corporate video production cost?
    • Samsung 3D Event is YouTube’s first ever game take-over
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portable digital sound recorders….from Tascam to Zoom

Posted by Sarwoo 

August 11, 2010 – 8:57 pm

Using cameras such as Canon’s 5d and 7d may mean you need an additional recording device to capture sound. You won’t have a problem finding such a device, this particular market place offers a wide choice of top quality gadgets.

From the Zoom hn 4 and Edirol R-09HR to the Tascam DR100, purchasing such a device could really benefit the quality of your video production, podcasts and session recordings. If you are tight on budget and cannot afford £300+ per day to hire a sound person then a separate recording device might be the answer.

In this blog I am going to focus on the Zoom H4n in particular as Dragonfly Productions have just purchased one.

Unlike the Tascam DR-100 or the Edirol R-09HR, the first obvious difference is that the Zoom recorder features two microphones set up in a V-shape. By pointing inwards at a cross angle the recorder can cover a wider area, capturing directional defined sound as well as the perimeters. There are no issues with phase differences because sound is picked up simultaneously by both mics.

The Zoom H4 allows 24-bit/96 kHz linear PCM recording in WAV format or MP3 – either appropriate depending on the duration of the session. There are two phantom powered XLR-1/4″ input jacks that allow you to plug in external microphones and you can simultaneously record on two tracks with the option to playback on four. It can record continuously for roughly four hours on two AA batteries and there is an AC adaptor for extended use. It can also be powered by USB and has an SD card facility.

One happy customer gave the recoding device a shimmering review;

‘The interface overall is a pleasure to use. You can operate it easily with one hand. It’s very intuitive and all the controls feel solid. I usually go through the manual once anytime I get a new piece, but for basic recording you really wouldn’t have to. Even the 4-track mode is a breeze.’

However compare the Zoom H4n to the Tascam DR-100 a few people would question this. One Tascam fan says of the Tascam DR-100 ‘Build quality far surpasses the Zoom H4, as well as design. There is a small difference in price too; I found a Zoom H4 on Amazon for £289.000, the Tascam DR-100 was £319.00.

It seems these nifty little sound recorders are are not only being used for video production companies. I stumbled across a musician Danni Nicholls who toured the USA with her Tascam D-100,

‘All I did was sit in front of my Tascam D-100 and press record. Most songs were recorded a few days after I wrote them and one – minutes!’

Whatever sound recorder you decide to go with one thing is for sure, I would highly recommend buying this gadget as part of your production kit.

By Sarwoo | Posted in Equipment, Industry News | Tagged edirol, MP3, musician, record, SD, sound, soundrecorder, tascam, USB, WAV, zoomhn4 | Comments (0)


Laser Damage warning for the Canon 5d mkII

Posted by Sarwoo 

August 9, 2010 – 8:52 pm

Laser Beam burns Canon EOS 5D mkII sensor

In November 2008 Guardian photographer Dan Chung test drove the long-awaited Canon 5D MkII camera. You can see for yourself the quality. One Night in Bejing was shot entirely on a Canon EOS5DmkII (adapted using Zeiss and Nikon lenses), this really was a breakthrough for HD video production.

There is a description of the lenses used at the end of this blog.

A reviewer from the-digital-picture said of the breakthrough back in 2008:

‘The Canon EOS 5D Mark II was quite possibly Canon’s most highly anticipated Digital SLR ever, and the scramble to get in a preorder line insured that very few 5D IIs would be found in stock any time near their first availability date in early December 2008. [.....]The 5D II delivers excellent image quality from a solid-performing body. It is a great body for beginning photographers with big aspirations. It is a great upgrade to all owners of non-1-Series bodies – and even some 1-Series body owners are going to want one. I enthusiastically recommend the Canon EOS 5D Mark II.’

However two years on and the cracks are starting to appear. Or should I say a burns. It has become apparent that when using the Canon EOS 5DmkII to record video in a live environment that involves laser beams, by directly exposing the sensor to laser light, as this jilted enthusiast discovered, it can have untreatable implications.

And if you are thinking this is just a one off case or faulty goods then think again. Whilst filming footage at Madrid’s Gay Pride Parade another doomed Canon EOS 5DmkII met a similar fate, colliding with the deadly laser beam.

Promotion Hire have posted a caution on their Facebook page and warnings are hitting the forums faster than a laser cuts through the night sky. Here is a stark warning from the ILDA (International Laser Display Association)

‘it is not possible for laser show producers to be responsible for all cameras and camcorders which might be at a show.’

Additionally, the ILDA provide a few useful tips if you are intending to film an event that involves laser beams:

‘you should take reasonable precautions not to let a laser beam directly enter your camera lens.
You can photograph the beams in midair, or doing graphics on a screen. If you can’t see the laser source (projector or bounce mirror) in your viewfinder, this means you’re not getting the full beam power into your lens. Indirect viewing like this should not cause damage.
Avoid beams which are coming straight into your lens (or bounced off a mirror or other reflective surface). The damage potential is much greater when the entire beam power enters the camera lens.’

It might also be wise to check your insurance if you do intend to risk it. Similar to the human eye and sheets of steel, these concentrated beams of light can heat up and fry surfaces causing irreparable damage.

The Canon 5DmkII is still a fantastic camera with superb image quality and specifications but one thing is for sure, my Canon 5d won’t be visiting any laser shows in a hurry. We are currently researching an alternative.

Lenses used for the Dan Chung video are:

Nikon 17-35 f2.8
Nikon 80-200 f.8
Nikon 85mm f2.8 shift lens
Nikon 16mm f2.8 fisheye
Zeiss/Contax 85mm f1.4

I will update this blog posting with any relevant news on this subject as and when.

By Sarwoo | Posted in Equipment, Industry News, corporate | Tagged canonEOS5dmII, damage, ILDA, laser, Nikon, OneNichtinBejing, PromotionHire | Comments (0)


Guide On How To Make a Corporate Video

Posted by Sarwoo 

July 9, 2010 – 12:02 pm

Following on from my last blog, How Much Does Corporate Video Production Cost?, I have put together 5 stages of the video production process. This is just a guide and may not always be applicable to your project however hopefully it will help you to understand the process.

It may also be useful when choosing a video production company

Making a Corporate Video – Guide

  • Creative Brief – What do you want? Have an in depth conversation with the production company what it is you want.  Leave no stone unturned. The initial meeting will allow you to establish your working relationship and impart the essential information needed to create your video and stick to budget. You may want to think about the following points: How will the video be styled? Who is your intended audience? Will it be a multi purpose video? How will it be structured and presented? Before you meet the production company a useful exercise is to list 5 similar videos you like and five you do not, stating the reasons why for each one. This will create a clearer picture for you and the production company.

  • Pre-Production – The production company will then provide you with a budget estimate and scope in response to your brief. This will include an outline of the proposed style, structure and content with a detailed breakdown of costs. Once both parties have agreed  to the terms, a filming schedule and treatment defining the structure of the video will be provided. Depending on the project you may also receive a shot list.

  • The Shoot – You are now well underway. Before cranking up the camera everyone involved will receive a call sheet defining call times and each persons specific role in the production. This information will ensure everyone is in the right place at the right time with access to all essential contact details. The shoot normally takes up the least time.

  • Edit – Following the initial brief, footage is then selected and a rough cut is produced, including any graphics, voiceovers, effects and music. This is given to the client for review. Once you have approved the material, the final edit will take place, implementing any any changes from the review meeting.

  • Delivery -  The deliverables are usually clarified during pre-production. Where your video will be distributed will identify the best format to encode it in. The video may be used on your website, in that case we would need to consider how to embed the footage. Alternatively or additionally you may need DVD duplication; in that case you may also want to consider packaging and cover design specific to your company.

Dragonfly’s Showreel

By Sarwoo | Posted in Equipment, Industry News, corporate | Tagged dragonfly, effects, graphics, music, pre-production, process, review, showreel, stages, video, voiceover | Comments (0)


How much does corporate video production cost?

Posted by Sarwoo 

July 7, 2010 – 11:40 am

Corporate Video Rates

Podcasts, vodcast, webcasts. From one-stop-shops to silver, gold and platinum packages, there are an overwhelming number of production companies out there bombarding you with information. It’s like a Quality Street conundrum on Christmas day. Will you go for the traditional toffee, or the lucky dip? Are you a sucker for a good looking website or do you pick the first production company that comes up in Google search?

Making a corporate video can been a daunting process; handing over your carefully thought out budget and trusting the creative judgment of another to do your service or product justice. Consumers are exposed to so many new innovations and their expectations are rising higher by the minute. What with iPad’s, 3D TV’s and HD iPhone’s, production companies are having to work harder than ever to keep up.

When a low budget commercial made by Sussex Road Safety scooped Gold World Medal at the New York Festival International Advertising Awards last month, agencies and production companies were given a real shake up.

This modest commercial was made for 47K – considered an extremely low budget for the type of campaign. I say modest – it was 47K. But this is low for television and is in ‘stark contrast to this year’s £1.3 million Department for Transport seatbelt campaign which features a graphic CSI style sequence showing the effects on internal organs of a fatal accident when the victim fails to ‘clunk click.’ says The Telegraph

‘Embrace Life’ is a great example of creating maximum effect with a modest budget, proving size really doesn’t matter. With digital platforms forever expanding and a hotbed of creativity out there, you will be suprised what is achievable with a low budget.

Ivan Skoric of Brand Republic says, ‘In truth, agencies are overwhelmed with digital opportunity. So much more reach and range are at the fingertips of the creative and concept teams to bring a brand to life, but at the production end, the skills and expertise to do justice to this new breed of creative are hard to come by. And what’s even harder is delivering digital production profitably.’

So how much should you be paying for corporate videos? Unfortunately the answer is ambiguous. But if the ‘Embrace Life’ campaign is anything to go by, you should expect a lot more for your money.

The price will always vary; if you are not prepared to part with a reasonable revenue, don’t expect a well thought out campaign. I say well thought out because although every stage of the process is just as valuable, without a sturdy foundation (Creative Brief), time and money will be wasted. You really don’t need to spend the earth to make a top-notch video. By constantly researching new cost effective ways to produce interesting video, we can offer more for less.

Extortionate amounts of money are being ploughed into unimaginative campaigns left right and centre. It’s painful to witness money being flushed down the drain with weak concepts and ineffective use the plethora of digital platforms on offer. With clear deliverables outlined from the offset, a good copywriter can successfully create a compelling script with your production budget in mind. So to begin with, what do you want? When you are writing your brief be as straightforward, open and honest a possible. As long as there is clarity from the start, we can work your budget to its full potential.

For us, the message is clear; if production companies don’t embrace the ever changing world of digital then they might as well retire to the back room for tea and cucumber sandwiches.

By Sarwoo | Posted in Industry News, corporate | Tagged 3DTV, agencies, awards, brief, budget, campaign, companies, corporate, cost, creative, gold, google, NYFIAA, packages, platinum, production, profit, rates, silver, video | Comments (1)


Samsung 3D Event is YouTube’s first ever game take-over

Posted by Sarwoo 

June 23, 2010 – 1:48 pm

Video viral and 3D Projection – review

Last month Samsung launched its new 3D LED TV. As part of the campaign to advertise their product, Dutch agency, Muse followed BMW’s footsteps and created a 3D projection mapping outdoor installation revealing the ‘secrets’ of a historical Amsterdam building, Beurs van Berlage. The projection was filmed by many astounded viewers and posted on various websites and blogs.

A month on and Samsung have pioneered the first ever 3D game-take-over on YouTube. Could this be the start of the 3D revolution?

‘Outdoor has always been an important medium for Samsung. With the projection on the historic Beurs van Berlage building in Amsterdam, this medium has been employed in a thoroughly new and innovative way. The additional use of numerous social media and mobile has made the Samsung 3D Event and its corresponding viral video a global success. It fits Samsung’s innovative character to now make these viral videos interactive with the YouTube game-take-over, thereby adding a fresh dimension to the Samsung 3D campaign.’ Raymond Mesterom – Marketing Manager Netherlands, Samsung Electronics

The page loads and everything appears to be normal. But then, by integrating the projection and 3D graphics the screen starts to crack apart and the experience begins, concluding with a page bursting open and 3D butterflies take over the desktop.

You are then encouraged to frantically click as many butterflies as possible. When the YouTube screen finally disintegrates, the building reveals a waterfall and the score board tots up how many butterflies you have managed to click on. All this and you get the chance to win a Samsung 3D television.

My cursor skills proved too lame and I ended up clicking on a pathetic 11 butterflies – don’t think I will be getting a free tv in the post. However, this is an excellent user experience you have to try and it doesn’t cost a thing. I am sure it won’t be too long before other brands cotton on.

Last week I featured the Dulux Let’s Colour campaign video review but my new discovery this week paves the way for more exciting changes to the way we can interact with viral video. The Samsung 3D projection is impressive but the YouTube take over game is groundbreaking, proving once again the endless possibilities using video can offer.

YouTube and Dutch Startup Feest.je are all part of the Samsung campaign and tweets, video’s and photo’s of the Samsung 3D Event are collected on Twitter for you to check out.

The concept was born after a breakthrough for Samsung who launched the first ever 3D television (available in LED, LCD and Plasma) back in April – Sony 3D televisions will go on sale this month.

The team behind the campaign:

Creative director: Sander Ejlenberg

Art-director: Liat Azulay

Digital Strategy: Karlijn van den Berg

Designer : Elano Collaço

CSD: Michael Littaur

Account: Julien Rappy

Production: Wouter Donkers

Development: Media Monks

Media Agency: Starcom

Digital Strategy Director & Client Services: Richard van der Wilk

Director Digital Operations: George Goudsblom

Senior Digital Planner: Sabine Poort

Senior Media planner: Suzanne Bertus

By Sarwoo | Posted in 3D animation, Industry News, after effects, corporate | Tagged 3D, installation, projection | Comments (0)


Dulux ‘Let’s Colour’ video – review

Posted by Sarwoo 

June 20, 2010 – 3:37 pm

Decorating will never be dull again with this new Dulux worldwide initiative Lets Colour Project. I discovered this integrated campaign whilst browsing on Twitter and I have been following it ever since.

Euro RSCG won the £60m AkzoNobel Dulux advertising account back in 2009 after a pitch against Bartle Bogle Hegarty, DDB and BBDO. The idea  for this particular campaign is that Dulux travel the world with a paint pot, collaborating with local communities to rejuvenate areas that are in need of cheering up. Some of the cities they have filmed in so far include Jodhpur, Rio de Janeiro, Paris and London. The next painting session is to take part in Istanbul on 24th and 25th of June – there’s a chance to get involved if you think your a dab hand with the paintbrush!

Laila Skipper-Nordby, Head of Global Consumer Brands – Dulux said, “The film and the whole approach brings to life our brand vision and our company intent to make a difference.”

Produced by production company Stink, the advert uses time-lapse photography to show the awe inspiring transformations using the Dulux colour paint. They recruited over 500 volunteers and used 6,500 litres of paint for this advert and there was over 100 hours of footage to edit. The final product ended up with a 120-second television spot, directed by award winning director Adam Berg. There are also 4 documentaries behind the campaign directed by documentary director Andrew Lang.

Jodie Sibson Potts, TV producer explains how the advert was shot; ‘We shot using 35mm cameras on motion control rigs and digital stills cameras. To be true to the reality that underpinned this concept, we had to develop a unique way of capturing everything on camera.’

This is an integrated campaign that you can follow on Facebook, Twitter and other social networking platforms. There is also a blog regularly updated that will keep you informed of the various communities Dulux is reaching. Blog editor for the project, Rebecca Campbell explains the different tools they used to keep the public updated,

‘The whole project was documented through pictures, interviews, documentaries and posts. A Flip cam, Canon IXUS and two iPhones always in hand, I Tweeted, took photos, filmed interviews, uploaded documentaries and wrote posts. I Tweeted live pictures and videos with our GPS location from every event, and many were used instantly by online blogs and publications.’

I have been moaning amongst friends for years that the imposing dullish grey towers that intrude upon our skyline just need a lick of vibrance. This advert certainly does that. The concept of this campaign is so simple but will have a huge impact on the communities it reaches. For me it shows the power of colour and how much it can change an environment for the better. Colour is the new black.

The soundtrack for this advert is aptly called ‘Go Do’ by JÓnsi. The team behind the film are the following;

Creative Director - Fernanda Romano

Production Company - Stink

Director - Adam Berg

Production company producer - Ben Croker

Editor - Paul Hardcastle

Music track - Go Do

By Sarwoo | Posted in Equipment, Industry News, corporate | Tagged 35mm, advertising, digital, facebook, film, Flipcam, initiative, productioncompany, television, Twitter | Comments (6)


Interact with video

Posted by Sarwoo 

June 18, 2010 – 2:14 pm

I recently came across the new Wrangler Blue Bell Spring/Summer collection website. This is an interactive and innovative way to show off their new collection. Check out the video and their website where you can have a play around. The soundtrack is also great.

Have a go

By Sarwoo | Posted in Equipment, Industry News, corporate | Tagged innovative, interactivevideo, soundtrack, website | Comments (3)


Demand too high for Apple iPhone 4

Posted by Sarwoo 

June 17, 2010 – 11:05 am

Last week I excitedly reviewed the new Apple iPhone 4. This week I commiserate.

The iPhone 4 was available on sale yesterday for pre-orders on the Apple website but they were inundated with eager Apple consumers so much so, that the Apple and AT&T system has temporarily crashed. Disaster! Apparently more than 600,000 orders were placed but then the dreaded error message appeared and that was that, game over for the day.

They were meant to launch pre-ordering yesterday (15th June) in the United Kingdom, France, Germany and the United States but consumers have been disappointed due to an overload on on the system. Angry Tweeters tweeted away their frustrations, ‘total disaster’ and so on.

600,000 pre-orders is a new Apple all time record for pre-ordering and has sold ten times more when compared with the iPhone 3GS. Apple said “it was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions.”

Orange UK are the first to publish their tariffs for the new iPhone 4. A 16GB iPhone 4 in black or white is a free device on a 2 year contract at £75 per month. Most of the contracts will lock consumers in for 2 years however, in future for those who don’t want to commit for that long Mobile Today say, ‘Aggressively priced smartphones and up front payments on hardware could see the trend towards two year contracts reversed by 2011.’

There has been no confirmation as yet  to how much other UK networks will be charging customers. The Daily Mail Reporter says ‘They have all refused to confirm how much they will charge customers but Vodafone, Orange, 3 Mobile and T-Mobile are all expected to announce their pay monthly tariffs today.’ Either way I reckon you can expect to be signing up for a 2 year commitment.

According to one analyst, once Apple can meet the high demand the device could reach 10 million per quarter, “At some point in the next three to four months they’ll catch up. That’s when they’ll start hitting the 10 million per quarter mark,” Hapoalim Securities analyst Kevin Hunt said. So fear not, 600,00 is a drop in the ocean to the 50 million that have been made, there will still be time to get yours.

Pre ordering from the UK means the iPhone 4 is meant to ship on 2nd July but there are rumors that it will be postponed until the 14th July. If you can hold off and do it the old fashioned way, the Apple iPhone 4 will be hitting the high street next Thursday. You might need to bring a sleeping bag.

I have decided to be patient and remember the good bits; it’s still a sleek and stylish device with HD Video and by the time I do get round to buying it maybe it would have dropped in price a bit.

By Sarwoo | Posted in Equipment, Industry News, corporate | Tagged appleiphone4, AT&T, download, HDvideo, review, Twitter | Comments (0)


The Apple of my i

Posted by charlie 

June 8, 2010 – 12:04 pm

This is an iphone4 review

Apple presents the new iPhone 4

The Apple of my i

Apple presents the new iPhone 4

Jobs has called it “the biggest leap since the original iPhone”. The new Apple iPhone 4 was announced yesterday at the Worldwide Developers Conference and buzz around Apple’s most recent gadget is growing rapidly.

Features of the new iPhone 4 include a Retina Display – the highest resolution ever built into a phone, Multitasking functions and most importantly (for me anyway), unlike its predecessors, the new Apple iPhone 4 now has the ability to capture clear video with a built in editing function, all in High Definition.  With its LED flash, the iPhone 4 also doubles as a video light when recording and iMovie application is easily downloaded for a meagre $4.99. You can upload your video on to any platform you want and  you don’t even need to go near a computer.

It seems Skype were left behind as Apple pioneered ahead creating their own application, FaceTime. What is FaceTime? Engage, connect. It doesn’t get any better. The iPhone comes with two cameras; the front camera for FaceTime – video conferencing or friends and family and the rear camera which is now 5 megapixels, is for photos and video. FaceTime is built into the new iPhone 4 so you can now make phone calls by using the front-facing camera that will enable us to see as well as hear each other whilst on the phone.  And all in HD.

But. Here comes the but. The FaceTime application can only be used in WiFi zones and if the person you are calling does not have the iPhone 4 then don’t expect to take advantage of this feature. And if your from New Zealand you will have to hold out until July – at least you won’t have to wait in the early morning drizzle on Regent’s Street.

The Apple iPhone 4 means its all about video. The screen is four times sharper and  with new iphone battery life improved through Multitasking that will help you navigate quickly through apps, this really is the new must have for this Summer. Unless, of course China come up with another cheaper copycat version (iPed vs iPad)!

Although the iPhone 4 boasts style and ingenuity FT’s Tech Blog compares it with the ‘best of the Android competition- and goes on to say ‘the iPhone 4 is still lacking in some features.’ But the iPhone 4 is lighter and with its high resolution display I reckon a few minor details can be overlooked. Cased in stainless steel the iPhone 4 is available in black and white with the choice of 16GB or 32GB. If you pre order next week you can get the 16GB for a reduced $199. It will be available in shops from the 24th June (US, UK, Germany, France and Japan).

Read more or check out a video of the iPhone 4 – captured on Apple iPhone 4 HD camera. I hope.

By charlie | Posted in Equipment | Tagged facetime, ios4, iphone 4, iphone 4 review, iphone4 review, retina display | Comments (0)


You say iPed, I say iPad

Posted by charlie 

June 7, 2010 – 9:36 pm

The competition has kicked off: iPad v’s iPed. Yes, it didn’t take  long for the Apple copycats to emerge and sure enough one month after Apple’s revolutionary launch of the iPad, Chinese manufactures Orphan Electronics have created a cloned version of the tablet; the iPed. I wonder who came up with the name. Original, eh?

So what’s the difference? Well this nifty little device runs the popular Android operating system whereas the original iPad is supported by iPhone OS. So with the iPed you will benefit from a selection of Google applications including Chrome browser, Google Talk and Google Maps.  The iPed has similar specifications to the original iPad but unlike Apple’s iPad, the iPed does support HD movies.  Rumor has it the iPed is slightly overweight compared to the iPad and the chinese knock off version has less resolution -  so a slight compromise in terms of video quality.

However, for existing Apple users and software developers of the iPod Touch or iPhone, your current applications will all be transferable to the iPad. This may be a convenient aspect that would sway you to purchase the iPad as opposed to the cheaper alternative. The iPad also provides you with up to 10 hours of web surfing, watching video, or listening to music.

If price matters then iPed does come in at a significantly lower cost. It is over a fifth cheaper than Apple’s iPad. So for those with smaller pockets this could be a reasonable alternative and it won’t break the bank. It might not look as sleek as the iPad (in my opinion) but it’s not far off.

Orphan Electronic are not the first to jump on the band wagon. Asus are right behind creating a competitive contender, the Asus’ 12-inch Eee Pad Ep121. ‘Everyone’s eager to capitalize on the iPad’s technological shortcomings,’ says the FT’s  techblog . It goes on to point out the fact that Apple’s iPad does not support Flash content, USB ports or a webcam.

iPad, EeePad, iPed. Either way, this innovative touchscreen tablet has provided yet another practical way to access video content providing a platform for the likes of iPlayer, 4od and You Tube. Production companies are able to extend our offerings to video content optimization for portable devices as the tablets are fully designed to work well with streaming video for the web.  Bearing all of this in mind, I am sure that by the time I have weighed up the pros and cons of purchasing the original product or a copycat, Mr Jobs would have come up with another desirable device for clones to spawn and I will be left umming and ahhing once again.

Manufactured at the Foxconn plant, the iPed can be found on sale in the Chinese city of Shenzhen. Alternatively you can find the gadget online but be warned if you are in a hurry, there may be a waiting list.

By charlie | Posted in Industry News | Tagged ipad, ipad review, iped | Comments (1)


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